Zama Phakathi was once again invited to share her marketing and communications business knowledge and expertise on the stage. The Divine Success KZN SMME conference was held in Durban, on Saturday, July 27th. Ms Phakathi was one of several dynamic speakers that formed the expert panel addressing the KZN SMME community, on topics such as branding, the Fourth Industrial Revolution, investments and AgriBiz. Her address focused on the importance of brand management and strategic positioning in business. Ms Phakathi stressed the importance of identifying a niche market and positioning your business strategically to service that need, to effectively eliminate competition.
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